Your Local Aquarium Fish Store
Fresh fish weekly, live plants, supplies, and expert advice — right here in Madison, WI.
Rolling Meadows Shopping Center · Cottage Grove Rd
Small Business Saturday
Brands We Carry
Store Hours
Loyalty Rewards
Earn Points Every Visit
Join our Square Loyalty rewards program and earn points with every purchase. Redeem them for discounts on fish, plants, and supplies. It's our way of saying thank you for being part of the Red Fish Blue Fish family.
- Earn points on every purchase
- Redeem for $20 off your next purchase when you accumulate 20 visits
24-Hour Guarantee
We stand behind every fish we sell. If your new fish doesn't make it home within 24 hours, bring it back and we'll make it right.
New Week, New Fish
Fresh arrivals every week — bettas, tetras, plecos, shrimp, and more. Stop in to see what's new before they're gone.
See This Week's Arrivals →
eGift Cards
Give the gift of fish! Our eGift cards are perfect for the aquarium lover in your life. Available in any amount, redeemable in store.
Buy an eGift Card →
Our Journey
Red Fish Blue Fish Aquatics was born from a lifelong love of freshwater fish and a desire to bring that passion to Madison. We're a small, family-run shop dedicated to healthy fish, thriving plants, and helping hobbyists of all levels build the aquarium of their dreams.
Stay in the Loop
Sign up for our newsletter and be the first to know about new arrivals, store news, and special events.
Drop Us a Line
Have a question about a fish, a plant, or your tank? We'd love to hear from you.
What Our Customers Say
D Marie
October 31, 2026
Tyson C
August 14, 2026
My new go-to for fish or snails. By far the largest, most hardy, and beautiful mystery snails. Most other stores don't even have them. Great selection of healthy fish and amano shrimp. But what really sold me was I came in a month ago to buy some fish, and after talking to the owner a bit and showing him a picture of my current fish, he recognize my fish had a parasite. He proceeded to give me the right medication and said take it home and let it work a few weeks with your current fish. DO NOT buy new fish now. He could have easily still sold the new fish and I wouldn't have known and he would have made a few bucks. But instead he made sure I could get my fish and tank healthy first. I was impressed. So tonight we finally got back after the medication cleared things up and got some beautiful replacement fish and snails. His customer service to do what's right and best for the fish, instead of what's best for the cash register — that is what earned him 5 stars.
Mary Negron
April 27, 2026
Hidden gem! Clean and such a great selection. Good prices! Helpful staff!
Steve Lehman
April 2, 2026
So I just started a new 75 gal tank, and went into this store to find supplies to set up my tank. The owner was very helpful, and spent a lot of time giving me advice and helping guide me to setting up a healthy tank that will thrive. He didn't try and sell me the high price fish I wanted, instead he advised me not to start my tank with the fish I was picking, instead he showed me cheaper fish that would help get my new tank ready for the fish I wanted. The owner genuinely wanted to see my tank thrive over selling me the higher priced fish. I would recommend this store to anyone who is looking for honest advice and great prices.
Julia C
February 28, 2026
Helpful staff
KrillinIt
March 3, 2026
Very knowledgeable owner, with the best spiderwood selection I've seen!